You have decided it’s time to sell to Brazil, but where to start? As only 5%* of the population is proficient in English, communicating with your new audience in their native language is key.
This is how I can creatively help your brand sound local:
When you need your content to sound natural in a different language, conveying all the meaning and the emotion you worked so hard to craft, a literal translation just won’t do: you need transcreation. That is what I do.
I specialize in advertising/marketing copy, making it read as though it were originally written in Brazilian Portuguese.
From that catchy slogan to your entire website, I will ensure your unique tone of voice and style shine through.
INCLUSIVE LANGUAGE CONSULTANCY
Did you know that, in Brazilian Portuguese, printer is a feminine word and lipstick is masculine? While this is fun trivia, this aspect of the language might make your copy sound less inclusive when translated.
Naturally, I’m mindful of this issue in my day-to-day writing, but I also work with companies to create inclusive language guidelines and workshops for writers, translators, and general staff. But, if you need to check the inclusivity of the campaign you are about to launch, just drop me a line.
CONTENT AND COPYWRITING
In Brazil, we don’t do a Sunday roast, we do feijoada. And while we may drink a lot of coffee, we prefer to skip the pumpkin lattes!
From a social media post to your entire email marketing campaign: when you decide you need content tailored specifically for a Brazilian audience, I will be happy to help.
Brazil is a large and diverse country. In this market, the target audience for your product or service might be different from the one you are used to, and they certainly have different habits and preferences.
I provide input for all your creative materials so you are able to reach your goal of engaging your customers in Brazil.